Marketing Strategies on Social Media Platforms

Business dynamics are also found in the digital economy, forcing development of new business models to achieve strategic marketing excellence. It was verified that half world's population is present social media platforms. Social can help organizations gain insights into markets and improve intelligence. a flexible medium companies use strategies build engagement develop communication plan monitor performance. Marketing strategy communicate brands, services, products, ideas. Thus, it becomes evident represent an intangible benefit related objectives. Research on area communication, diverse very fragmented, hindering its as promising research area. intended conduct review literature order take stock theoretical empirical identify themes.